The Keep It Oakland movement to inspire residents, visitors, and anyone who enjoys our beloved Town to patronize and preserve what makes Oakland so special: the flavor, color, and creativity of its independent businesses.

When you shop, dine and experience local businesses, rock the locally designed and produced Keep It Oakland merchandise or share your love for the movement on social media, you are making a powerful statement and demonstrating your commitment to the independent businesses that define Oakland’s culture, community, and local economy.

Keep It Oakland is brought to you by the Oakland Indie Alliance, a group of more than 175 small business owners who contribute culturally, socially, and economically to our town. All funds raised through Keep It Oakland support OIA’s volunteer-run, grassroots organization that  aims to support local , independent business  ownership in Oakland.